A New Branch of Online Mall Dominates the E-commerce Local Industry

It is a well-known fact that so many companies have branched out to online selling to better help market its brands and products. As a result, more Filipinos have become accustomed to the idea of shopping online.

Companies that were once underestimated are now one of the top-earning e-commerce websites today while the others are still trying to establish its market. But it isn’t as easy as people think just became millions in population have direct access to the internet. Although Filipinos are more inclined to spend their free time Facebook-ing or tweeting, a lot of them are still virgins when it comes to e-commerce shopping. This makes the percentage of the entire online-using population who actually make use of the internet not as dominant as expected.

This is something the local e-commerce industry tries extremely hard to change. Its goal is to make as many Filipinos as it can familiar to the possibilities of shopping online. And this is when e-commerce websites that have strong grasps on what its market wants excel from the rest of its pack.

Lazada Philippines was seen great potential after becoming very accomplished in less than a year. It is an online shopping website that offers a variety of products giving it an appeal very similar to shopping malls. Because its collection offers a lot of options for customers, it is able to attract a larger number of potential buyers as compared to those with very minimal products.

After a year of commendable service, it earned great reviews from multiple media channels even gaining recognition from the very prestigious award giving body, the Golden Globe Annual Awards. It currently owns the title of Best Online Shopping Mall for 2013 helping it become the popular website it is now.

As a venture owned by one of the best online venture builders in the world, it became a strong contender even before fully establishing its roots in a foreign country. Armed with successful international background, it proved itself worthy of becoming one of the most talked about consumer brand in the country (Via: Facebook). But do not be fooled by its resume having counterparts in other countries like Vietnam, Thailand, Indonesia and Malaysia. Its products are strictly sold in Philippine Peso making it more accessible to the local market.

You’d be quick to assume that a local company owns it if you base it simply on its products, services and interface. But there is nothing local about this e-commerce venture builder. It has over 100 successful online businesses and more than 50 main offices all over the world.

                                                                                                            

So far, Lazada has made phenomenal growth in less than two years with nationwide deliveries, partnership with top running companies, effective customer hotline, exclusive Android application, flexible return policy, efficient methods of payments and many more.

It has been juggling over 20, 000 product that are systematically categorized to its most likely usage. This makes the website very easy to manipulate making every shopping experience anything but difficult to adapt.

An Impressive Turnout for One-Year-Old Lazada Philippines

To become an award winning anything at age one, you’d have to be amazing. Because there’s just no way a normal 1 year old, in this case, website can perform so remarkably given so little time to improve. Lazada Philippines knows all too well how to go against the current and beat the odds after being named as the Best Online Shopping Mall for 2013 by the Golden Globe Annual Awards just going to its second year.

Clearly, it’s ahead of its game and Rocket Internet was brilliant in choosing its top management. Because no matter how new to the Philippines the internationally owned e-commerce site is, it blew its competitions to dust. 

Under the circumstances of it being owned by and international venture builder, Rocket Internet, it showed no sign of vulnerability to its market at hand. In its first year, it sold millions in profit and now it has expanded its collection to more than 20,000 products from different brands. It has better payment options that adhere to what its customers need and it has made it very evident in its services how it aims to please.  

As part of a growing industry alongside being honored as the best in its first year, the online shopping mall had to step up its game. Last year, E-commerce transactions reportedly earned P8 billion. And now, more is expected from the numerous number of e-commerce websites currently still in business. Coming from a very competitive background, Lazada isn’t scared to push itself that has made it very noticeable to the eyes of may investors.

Lazada in general is a brand not only available in the Philippines. It also currently exists in four other Southeast Asian countries including Malaysia, Indonesia, Vietnam and Thailand all of which are individually successful as well. Each venture was made to become the perfect fit for its respective market. Obviously, an amateur or first-time online shopper would be quick to assume that local online entrepreneurs own Lazada. Its selection of products as well as choice of currency makes it look that way. But that is what ultimately sets it apart. It has distinct strategy not to mention, very affordable goods that make it such a crowd favorite.

It is most definitely a strong contender when it comes to high quality products and services. It excites me to see what it can possibly have more in store for us. Because it definitely has made it clear as crystal that it isn’t going away.

As an online venture in the Philippines, it can either work as advantage or disadvantage. Since it’s not a very traditional form of purchasing or activity in general, it can scare off a lot of potential customers. But Lazada has become so established in just a year that it was able to cover all the basics it direly need to reassure its market of just how safe and beneficial its offers can be. Hey, if all else fails, it has PCI DSS’ seal of approval to prove just how secure it can get.

LAZADA Philippines Review: An Excellent Choice for Online Shopping

Lazada Philippines makes an excellent choice for an online shopping mall because of the number of products it has available for options. Referring to a venture, as a mall would mean variety and Lazada certainly covers all the basics when providing the ultimate shopping experience for its customers.

It was launched a little over a year ago and has made progress in so many ways even getting the approval of the Golden Globe Annual Awards. The award giving body named the young online venture as the Best Shopping Online Mall. It is an extremely humbling title for a company so young in tenure.

Lazada in general has ventures all over Southeast Asia. It has made itself popularly known in countries like Philippines, Vietnam, Thailand, Indonesia and Malaysia. It is funded by its builder, Rocket Internet, an online venture builder known internationally for having made over 100 e-commerce websites. This has made it one of the top two most powerful online builders in the world.

It has changed immensely overtime and this is apparent in its improvements in terms of services, product selections and price ranges. And a lot of its progress became possible because of the overflowing support it received this year from different international investors. These funds were maximized in hope of maintaining its 100% rate in customer satisfaction. A unique quality of the website that helped it in reaching its million mark of likes on Facebook.

This year, the award-winning online shopping garnered multiple features in all forms of popular media. Of course I has made itself very visible online but offline, it didn’t allow itself to be last. It has been featured in The Philippine Daily Inquirer, MEGA Magazine, Adobo Magazine etc. and even covering screens on ABS-CBN and GMA-7. As far as getting with the time, it certainly has done its most awaited project yet. It now has an official mobile application, which can be downloaded for free in all Android Applications using Google Play. Now Filipinos can access the website in a click of a button just like any other mobile application.

To live out to its prestigious award, the company expanded in more way than one. It now has over 800 service center locations to help it further improve its services. This will allow customers nationwide to better accommodated and prioritized as compared to having to return an item all the way to the company’s warehouse or main office in Manila.

Its collaboration with establishments nationwide like BDO as one of its prime payment options provider helps assure customers of the legitimacy of the company. But there is another way of making yourself feel comfortable about your online purchases with Lazada. Payment Card Industry Data Security Standard or PCI DSS helps verify the security of a company through multiple policies and procedures. These must be followed in order to fully maximize the capacity of the company to keep personal credit card transactions private. It as a well-respected system company and has approved Lazada as safe and secure.