It
is a well-known fact that so many companies have branched out to online selling
to better help market its brands and products. As a result, more Filipinos have
become accustomed to the idea of shopping online.
Companies
that were once underestimated are now one of the top-earning e-commerce
websites today while the others are still trying to establish its market. But
it isn’t as easy as people think just became millions in population have direct
access to the internet. Although Filipinos are more inclined to spend their
free time Facebook-ing or tweeting, a lot of them are still virgins when it
comes to e-commerce shopping. This makes the percentage of the entire
online-using population who actually make use of the internet not as dominant
as expected.
This
is something the local e-commerce industry tries extremely hard to change. Its
goal is to make as many Filipinos as it can familiar to the possibilities of
shopping online. And this is when e-commerce websites that have strong grasps
on what its market wants excel from the rest of its pack.
Lazada
Philippines was seen great potential after becoming very accomplished in less
than a year. It is an online shopping website that offers a variety of products
giving it an appeal very similar to shopping malls. Because its collection
offers a lot of options for customers, it is able to attract a larger number of
potential buyers as compared to those with very minimal products.
After
a year of commendable service, it earned great reviews from multiple media
channels even gaining recognition from the very prestigious award giving body,
the Golden Globe Annual Awards. It currently owns the title of Best Online
Shopping Mall for 2013 helping it become the popular website it is now.
As a
venture owned by one of the best online venture builders in the world, it
became a strong contender even before fully establishing its roots in a foreign
country. Armed with successful international background, it proved itself
worthy of becoming one of the most talked about consumer brand in the country
(Via: Facebook). But do not be fooled by its resume having counterparts in
other countries like Vietnam, Thailand, Indonesia and Malaysia. Its products
are strictly sold in Philippine Peso making it more accessible to the local
market.
You’d
be quick to assume that a local company owns it if you base it simply on its
products, services and interface. But there is nothing local about this
e-commerce venture builder. It has over 100 successful online businesses and
more than 50 main offices all over the world.
So far, Lazada has made phenomenal growth in less
than two years with nationwide deliveries, partnership with top running
companies, effective customer hotline, exclusive Android application, flexible
return policy, efficient methods of payments and many more.
It has been juggling over 20, 000 product that are
systematically categorized to its most likely usage. This makes the website
very easy to manipulate making every shopping experience anything but difficult
to adapt.
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