Tuesday, November 5, 2013

Lazada Makes Big Improvement In One Year


There’s always room for improvement. And for award-winning e-commerce website, Lazada Philippines, it spared no room for mistakes. As it celebrated its first year anniversary, more doors of opportunity opened for it as investors and recognitions kept coming in.

It was regarded as the Best Online Shopping Mall for 2013 by the Golden Globe Annual awards and was commended for being the most talked about online consumer brand during its month-long anniversary special on Facebook.

It gained multiple funding from different investing companies that also helped out in the improvement of its other counterparts in Southeast Asia (Vietnam, Thailand, Indonesia and Malaysia). Companies by the likes of J. P. Morgan Asset Management, Kinnevik, Holtzbrink and Summit Media etc. gave away over $100 million.

To make room for improvements, it reestablished many of its policies. The return policy is now up to 14 days where customers have twice as much time to evaluate his or her order for possibilities of a full refund or product exchange. The reasons deemed as valid are now more lenient giving it a more flexible processing. This might be one of the best features of the website because so many online shopping malls surrender responsibility the moment the product is handed over. This eliminates any liabilities on their part making it a disadvantage to only the consumer.

It now has better payment methods that can accommodate a more diverse number of people. Cash on Delivery and VISA or MasterCard credit card payments were maintained while adding BDO Installment, PayPal and MegaLink as part of the options. The BDO Installment is the biggest kicker of all as it made monthly payments available with a duration that can last up to two years. Customers with a minimum purchase of P3000 are eligible to make use of the option making their monthly payments to go as low as P125 per month. There are 5 installment options they can choose from. It varies from 3-month, 6-month, 12-month, 18-month and 24-month period.

The company also expanded its accessibility. The hotline has become more consistent in entertaining calls for any types of concerns, suggestions or questions. But apart from a call center it can approach 7 days a week that doesn’t even observe holiday time off, it also now has a consistent ASK US form that can be opened anytime from the right side bar of the interface of the online mall.

The company also made its partnership with LBC and 2GO official giving only these two powerhouses delivery companies the responsibility for all deliveries to be properly processed. Since the website offers services nationwide, getting a national service company to carry over the responsibility of quality shipment helps in maintaining the good conditions of the products. Certain fees may be included in the final amount that would be dictated by the location the products will be delivered. But said fees can be removed for every minimum single receipt purchase worth P1000.

All of this progress in a one-year span, which makes Lazada Philippines all the more something to look out for.

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