A lot of positive things have transpired in
the local e-commerce industry, There have been a lot of things going on and all
of them are primarily attributed to the online shopping company called Lazada
Philippines which is almost always a
company name that is getting dropped whenever there are talks and conversations
about local online shopping and the state of e-commerce. What is e-commerce by
the way an why there is so much fuss about it in the business world both here
and abroad. We are going through some quick definitions of e-commerce so that
we get a quick inkling of what it is, how it affects us and our economy and the
overall quality of our lives. A lot of research and study has been conducted by
various academic institutions and private individuals about e-commerce. Among
the explanations and definitions that they came up with was that e-commerce is
the operations, processing and technology that takes place when business
transactions or interactions are done in an automated manner through networks
using information technology or the internet as the primary vehicle to make the
business transactions happen. Another business organization and trade
association categorizes and defines e-commerce as the creation, production,
marketing, distribution, sale or exchange of goods, products and services
through electronic means. E-commerce is simply the business of the future and
the future is now. It has been widely hailed as one of the largest
technological and business innovation to dawn in human society. It is slowly
but surely capturing rising markets as it progresses and it is slowly
dominating all economies including the developed ones. Economies on developing nations that has been thought
of as antiquated or unprogressive for e-commerce are now assuming it as a
natural way to do business transactions. The popularity of e-commerce can be attributed
to the improvement in telecommunications infrastructure and spread of internet
service providers over the years that offers cheap, inexpensive connection to
the internet. The fast development of of gadgets that enables internet connection
easily also added to the widespread popularity of the internet resulting to
consumers being inclined to try out new things that comes with
the internet revolution, among them e-commerce and online shopping. The online
shopping website Lazada Philippines affected the local e-commerce economy
positively and we will examine how the company did it.
-The company peddles goods and products
that are categorized as hard goods. There are no services and other stuff that
can’t be placed inside a box and packaged. That is why the company is classified
as an online retailer which is a new thing in local e-commerce that has been
steeped in the online marketplace style of shopping.
-There is no physical location or what
other call shop. Everything is done online with the exception of the payment
which in Lazada can be done through cash.
-Offer convenience, varied selection of
goods and services as well as very competitive pricing.
The positive things that Lazada offers
contributed to the increased participation of consumers in online shopping and
attracts even more market segments.
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