Looking for information online (where else
would one look for information these days but the internet) and trying to get
hold of some information about lazada.com.ph/ ‘s parent company is a task and
tour of wonder. An enlightening process
and very educational, looking at the numbers that the giant internet company
Rocket Internet pours in, I could not help but gawk at the truly staggering
figures staring at me whether it is on a blog, a review site or on the official
home page itself. What did I find about them? Based on my little research about
this amazing online venture building company, I found out that Rocket Internet has
been doing what they are doing right now for more than a decade which only
means that they are experts and veterans in the field of internet business
incubation. But that leads to another question, what is Rocket Internet ? What
is that thing that they do that makes them the most relevant business entity in
the internet universe (if you prefer to call it like that instead of the cliché
world wide web or net) Just to give you a quick at a glance look and some kind
of profound inkling about the concept that envelopes this company, I am going
to drop in some essential rocket-internet knowledge so you get you daily dose
of brain crunching and cerebellum flexing information. Rocket Internet is an online start up
incubator conceptualized, founded and brought to staggering and dizzying heights
of success by the Samwer Brothers of Germany.
The main business model that they
currently employ and that they would probably employ in the succeeding years
revolves around the concept of finding out what the latest and best e-commerce ideas
are (usually internet companies coming from the United States, Canada and other
developed first world economies) and having that idea resurface somewhere else
like in another country as an e-commerce company or online shopping business
entity like Lazada Philippines. The apt term and actually the official term for
that kind of process is cloning hence the Rocket-Internet nickname or moniker
clone factory that was unofficially coined by people in the technology
community. That term cloning might
induce images of dolly the sheep which is the first mammal to be cloned from an
adult somatic cell (now that is some serious sounding stuff right) I know that
is kind of whacked out to use that as an analogy but can’t help it because of
the term cloning. Anyway, that is what the company Rocket-Internet is doing and
has been doing for more than 10 years and they have been very god at it.
You
want proof? Just look at the numbers that they have churned out over the years,
over 100 portfolio companies created and successfully exited, 25 offices strewn
across the world and almost 17000 strong manpower including those that are
employed at the main headquarters in Germany.
Now you are aware that the kind of success Lazada is enjoying right now
did not just happen overnight.
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