Tuesday, November 5, 2013

The Unbeatable Lazada Philippines


There is a local online shopping website that goes by the name lazada.com.ph/  this is the only internet retail store where I first had a taste of real online shopping. It is among the first few online shopping websites locally that uses the amazon.com style model of shopping. I made a comparison between popular online shopping websites that has been doing business locally for a long time now against how the Philippines online shopping mall Lazada Ph operates and I found out the huge difference. The difference can be seen in the way the more popular online shopping websites are doing their business

Most of them are online market place platforms which means that they provide a venue for individual sellers to sell their own products as opposed to how Lazada Philippines operate where they are the sole owner of the products and merchandise they are selling online. Despite the popularity of online market place websites locally, Lazada still caught on, and it catches on really fast and is now one of the most popular online shopping websites in the country. A huge part of that wide acceptance is the convenience that they bring.  The company only started operations more than a year and a half ago but its position in the local e-commerce ranking is something that you would normally see being occupied by more seasoned and long-time companies operating in the industry.

The company is indeed an exception when it comes to the kind of success that it has achieved. For a retail company doing their business purely online, it is rare to hit the one million sales goals in just less than a year in the business. In my opinion and I guess it is also what others have in mind that somehow that kind of success that Lazada Philippines achieved is not very surprising. In fact it is expected because of the background that Lazada has and the high level of services and products that the company offers.  In Lazada Philippines there is more than what meets the eye, look closely and look around carefully at the very well-organized online shopping categories and you will discover that this is comparable to a huge department store. It is just that it is inside your computer and you can take with you and shop anywhere you want and anytime you want.  Like what I have said, it has a very wide array of product categories similar to what big box department stores have in stock.  They have your usual fare like smart phones, beauty and skin care products, health supplements, children’s clothing, toys, baby accessories, men’s shoes, women’s shoes, men’s clothing and women’s clothing, small and big home appliances like refrigerators and washing machines, games like PSP, PS3 and Xbox, tablets, computers, laptops, books, sporting goods and a whole lot of other items that caters to every type of shopper there is. In Lazada, there is never a shortage of choices. It is literally shop till you drop here.  

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