An Impressive Turnout for One-Year-Old Lazada Philippines

To become an award winning anything at age one, you’d have to be amazing. Because there’s just no way a normal 1 year old, in this case, website can perform so remarkably given so little time to improve. Lazada Philippines knows all too well how to go against the current and beat the odds after being named as the Best Online Shopping Mall for 2013 by the Golden Globe Annual Awards just going to its second year.

Clearly, it’s ahead of its game and Rocket Internet was brilliant in choosing its top management. Because no matter how new to the Philippines the internationally owned e-commerce site is, it blew its competitions to dust. 

Under the circumstances of it being owned by and international venture builder, Rocket Internet, it showed no sign of vulnerability to its market at hand. In its first year, it sold millions in profit and now it has expanded its collection to more than 20,000 products from different brands. It has better payment options that adhere to what its customers need and it has made it very evident in its services how it aims to please.  

As part of a growing industry alongside being honored as the best in its first year, the online shopping mall had to step up its game. Last year, E-commerce transactions reportedly earned P8 billion. And now, more is expected from the numerous number of e-commerce websites currently still in business. Coming from a very competitive background, Lazada isn’t scared to push itself that has made it very noticeable to the eyes of may investors.

Lazada in general is a brand not only available in the Philippines. It also currently exists in four other Southeast Asian countries including Malaysia, Indonesia, Vietnam and Thailand all of which are individually successful as well. Each venture was made to become the perfect fit for its respective market. Obviously, an amateur or first-time online shopper would be quick to assume that local online entrepreneurs own Lazada. Its selection of products as well as choice of currency makes it look that way. But that is what ultimately sets it apart. It has distinct strategy not to mention, very affordable goods that make it such a crowd favorite.

It is most definitely a strong contender when it comes to high quality products and services. It excites me to see what it can possibly have more in store for us. Because it definitely has made it clear as crystal that it isn’t going away.

As an online venture in the Philippines, it can either work as advantage or disadvantage. Since it’s not a very traditional form of purchasing or activity in general, it can scare off a lot of potential customers. But Lazada has become so established in just a year that it was able to cover all the basics it direly need to reassure its market of just how safe and beneficial its offers can be. Hey, if all else fails, it has PCI DSS’ seal of approval to prove just how secure it can get.