Lazada Shines Bright in Its First Year in Business

E-commerce is becoming more efficient each year and because of it being so in demand in many forms of business ventures, it seems like it does not need to worry about anything anytime soon. But along with these good reviews come expectations that become harder and harder to reach each year. As time passes, it’s in people’s human nature to expect progress to fulfill our lack of contentment. And if it doesn’t grow along with its users, chances are it will grow tired of waiting and switch to a new window of opportunities.

            Because of the undeniable pressure on e-commerce companies, more ventures have raised the bar heightening its already intense competition among each other. Rocket Internet surely was not to make itself last in the ladder of innovation and success coming up with more ventures spread out all over the world. One if it is our very own Lazada Philippines. It is an e-commerce online shopping mall dedicated to providing Filipinos with a wide array of item selections specifically matching to what the Philippine culture dictates and sees as a necessity and a form of leisure.

            Early this year, together with Lazada’s first year anniversary, it had something else to celebrate for. It was named as the Best Online Shopping Mall for 2013 by the Golden Globe Annual awards, an award-giving body that gives out recognition to only the best in specific industries. Along with such a prestigious award was a heartwarming welcome by Filipino Facebook users making it the most talked about consumer brand in its month-long celebration last May.

            It has branches or counterparts in other parts of Southeast Asia including Indonesia, Malaysia, Vietnam and Thailand. All four happen to also be under the professional management of Rocket Internet’s elite teams recruited from different countries in all five continents excluding Antarctica. Right now, its sister company Zalora Philippines is another ongoing proof of the indisputable success brought to us by Rocket Internet. E-commerce websites especially those that promote consignment are a perfect venue for aspiring entrepreneurs trying to get their brand exposed to a national audience. Its delivery is open nationwide even giving out delivery that is free of charge for every single receipt of a minimum of P 1,000.

            It now holds over 20, 000 products from over 50 different brand made both locally and internationally. Out of the 20, 000 products, an estimated 10% at the least of its products are on sale. All purchases amounting to above P3, 000 are eligible to take part in Banco De Oro’s Installment promo, which allow payments from three months up to two years with 0% interest. Examples of international brands available in Lazada include L’Oreal, Apple, HP, Sony, Nike, Casio, Nikon, Sharp, etc.

            Lazada definitely captured and earned its own spotlight through its affordable products and customer-oriented services. The fact that it owned by one of the top earning e-commerce venture builders in the world remains a mystery to most making the popularity earned by Lazada its own.