Monday, September 30, 2013

Lazada’s Incredible Year in Philippine E-commerce


Lazada Philippines sure isn’t letting anything slow it down. It seems too soon to say but this one-year-old online shopping site is definitely on its way to becoming one of the best online shops again next year. As the present honor holder of the Golden Globe Annual Awards of the prestigious Best Online Shopping Mall for 2013 award, it has raised its bar higher and allowed itself to explore more services to better its reliability.
          Don’t go yapping about online shopping malls if you have yet to experience the kind of service Lazada can provide for you. It seems unrealistic to say now that all online selling sites are frauds because of the increasing number of online enthusiasts. E-commerce alone had an estimate of 8 billion pesos in revenue last 2012 proving just how influential online transactions have become in the Philippines.
          Although the Philippines has yet to reach the numbers other countries have claimed to earn, this humble country is definitely progressing at its own pace and is earning more pogi points on the way. Lazada seemingly is just ahead of its pact gaining over 100 million dollars in funds from different investor companies like J. P. Morgan Asset Management, Summit Partner and Kinnevik to name a few. But some of these investment companies were not only impressed with the Philippine ventures made by Rocket Internet but were also astounded by Lazada’s other counterparts in Southeast Asia including Indonesia, Malaysia, Vietnam and Thailand. Saying that Lazada in general is successful would be an understatement.
          Its reign to the top wasn’t easy though its growth seemed effortless. Its 100% success rate when it comes to customer service wasn’t easy to attain and it definitely still isn’t easy to keep going now. But with the quality of the services it provides, the good remarks were something many already expected it would gain. The selection of products alone have already impressed many Filipino netizens and the services that went along with each transaction made them appreciate it even more over other online selling sites.
          It has been featured in many forms of media including newspaper (The Philippine Daily Inquirer, Business World), magazines (MEGA, Adobo), television stations (GMA, ABS-CBN) and many more. Its tie-ups with different established companies have also helped in making it the best online shopping mall today. All deliveries made nationwide are delivered exclusively by LBC and 2GO. These are two of the most well respected shipping companies in the Philippines today. Its partnership with finance-related companies like MegaLink and BDO are also two of the many reasons Filipinos find it easy to manage transactions in the said site.
          Products from different top brands have also helped the site from elevating its status from the rest of its competitors although its mass appeal was not affected. Brands like Apple, Blackberry, HP, Acer, Panasonic, Canon, Hugo Boss, L’Oreal are just some of the long lists of brands carried by the site completing its over 20, 000 number of products on shelf.
         

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