Monday, September 30, 2013

Lazada’s Remarkable Performance this Year

It seems surreal but E-commerce has definitely made a great leap on top against its other profit-making competitions online. A proof of it is a reported 8 billion pesos worth of sales last 2012. It was a definite increase on sales as compared to its sales in the previous years.

            Lazada Philippines was one of top selling online shopping malls last year. Its popularity became evident even to the award-giving body, the Golden Globe Annual Awards, naming Lazada as the Best Online Shopping Mall for 2013 early this year. Its popularity was even heard by investors outside the country that led to overflowing supports from Summit Partners, Kinnevik, Tengelmann and J. P. Morgan Asset Managaement raising more than $100 million dollars in funds.

            This is an extraordinary story for a company only launched over a year ago. While other online ventures are struggling to be known to a wide array of audience, Lazada is dominating both in sales and hits even becoming the most talked about consumer brand on Facebook (Philippines).

            Among its great accomplishments, its company goal of providing 100% customer satisfaction is the most impressive. As a rookie in the game of online selling in the Philippines, after a few bumps, it quickly rose to the occasion and delivered superb service equally distributing efforts in different departments like shipment, promos, customer hotline, order tracking, returns and many more.

            Lazada’s shipment can be only one of two things. One must either pay for a small amount of P55 or P99 for deliveries inside Metro Manila and outside respectively or a customer can avail of the free shipment for a minimum purchase of P1000. Shipments within Metro Manila take within 5 business days while any shipment outside Metro Manila big or small range from 5 to 10 business days. Exclusively LBC and 2GO, the official partners of Lazada in package shipments make all deliveries. There are sometimes delivery promos that assure delivery the very next day.

            Promos vary from season to time of the year. There are seasonal promos that come up every Halloween, New Year, Easter Sunday, etc. where selected items are priced at very affordable rates. But there are also promos that happen weekly and at the end of certain months. Promos can be either made possible through product rates or payment promos.

            The hotline is available seven days a week within reasonable working hours even on holidays. This way, no matter what day of the month it is, all concerns can be properly entertained. For concerns regarding the progress of their orders, customers can simply click on the order-tracking link placed uniformly on every upper right hand corner of the page. This will allow customers to see if their items have been released from the warehouse or are still in the process of being accomplished.

            The Return Policy dictates that any customer with any valid reason can return his or her item to the warehouse or the company’s main office in Makati within 14 days from day of delivery. The item must simply be in a new condition and be surrendered with all the parts inclusive in the delivery.

            These are just some of the many reasons Lazada has gained its huge following and remarkably is continuously impressing more Filipinos day by day.




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