A
gift to the local e-commerce market, Lazada Philippines
successfully made it in the households of many Filipinos. It reached out to all
types of Filipinos, young and old, poor and rich, men and women. It left no
market untapped as it created an online environment perfect both in products,
rates, promos and services.
Lazada
is a fruit of Rocket Internet’s labor. Over a decade ago, Rocket Internet
started its journey to where it is now, the second biggest online venture
builder in the world. And last year, it made its way to Southeast Asia steering
towards the Philippines and its neighboring countries. Lazada currently has
ventures in Vietnam, Thailand, Malaysia, Indonesia and our mainland, the
Philippines. It celebrated its one-year anniversary this year of May. And since
then, it has become considerably one of the best online shopping malls in the
country. For one award giving body, it’s the only one. The Golden Globe Annual
Awards gave recognition to the young online venture by hailing it as the Best
Online Shopping Mall for 2013 proving once again that anything Rocket Internet
puts its hands on is bound to gain victory.
In
celebration of its first year and the success it continuously is receiving, it
hosted more promos, discounts and service overhauls. This is to make the
shopping experience in the website something completely invigorating that you
wouldn’t want to do anything else but come back for more. It once held a promo
that reached to almost a hundred percent discount on selected items. It also
increased the frequency and the number of its products put on sale. More
sections were added like Editor’s Picks, Season Features, etc. Its additional
services included an installment payment option, more service centers, mobile
application and many more.
The
installment is made possible by the online shopping mall’s partnership with
Banco De Oro. Customers however can only avail of this payment of method when a
minimum purchase for a single receipt worth P3000 is made. Customers after can
choose among 5 time frames that would be the sole basis of how his or her
payables will be equally divided. The time frames available are as follows: 3,
6, 12, 18 and 24. Customers can pay for as low as P125! It’s a deal that you
won’t be able to find elsewhere. On top of this great deal, delivery that
normally rates between P55 and P99 depending on the delivery location will be
stripped off the total. Because all purchases no lower than P1000 are eligible
for free delivery anywhere in the Philippines. All delivery services are made
possible by both LBC and 2GO.
It currently
has funding coming left and right from international investing companies
including the likes of J. P. Morgan Asset Management and Summit Media. But the
success of Lazada as a general entity has become apparent to some investors
that it reached out to all ventures existing giving the whole brand a chance to
further progress and improve as a unit.