The Effect Lazada PH has had on Filipinos Everywhere

Filipinos are naturally into shopping and there’s no business more profitable than selling what Filipinos are most fond of. But that would seem unrealistic given how many options out there are available. But apparently, it’s not as impossible as it seems. Because Lazada was successfully able to narrow down the basics of what Filipino consumers buy and make an e-commerce site appropriately categorizing each one.

Don’t be a stranger to the latest ventures available for the very convenience of Filipinos nationwide, maybe even in other parts of the world as well. Shopping has never been so easy. Now Lazada has even created its very own mobile application to help its customers become more comfortable with buying online. Although the application is currently still exclusive to all Android users, anyone can access the website through browsers in its mobile version.

Lazada launched early last year and in just a few months, it started gaining more than a million followers making it one of the most talked about consumer brands on Facebook. Besides its extensive list of products, it has been known for its very customer-friendly services and price rates. It holds regular sales and promos that make each visit an entirely different experience.

It currently holds the title of Best Online Shopping Mall for 2013 given by one of the most prestigious award-giving body known as the Golden Globe Annual Awards. It’s not easy to become a household name. It’s even harder if you have only a little over a year to make an impact to the local market. A market you might not even be sure of will entertain the mode or manner of merchandising or selling you offer. But apparently, this was a challenge Lazada was optimistic it would overcome.

It won Filipinos over firstly because of its accessibility selling all of its items in Philippine Peso. But as time progressed, the award-winning e-commerce website gave Filipinos more and more reasons to keep coming back. Free vouchers are given away to anyone who subscribes to the website’s newsletters, which in fact is more beneficial to consumers given the massive discounted rates they offer regularly. Also, the website allows monthly installments up to two years with no additional or hidden charges in partnership with Banco De Oro. And these are just some of the numerous features the website exclusively offers.

This year, millions of Filipinos nationwide experienced the riveting gimmicks of Lazada including multiple press exposures, daily promos, wider selections and many more. Last year, over 8 billion worth of sales was accounted for from e-commerce selling alone. This year, more Filipinos have seen the endless opportunities e-commerce selling can provide whether they are the wholesaler or consumer of products sold exclusively and conveniently online.

For a company with over 20, 000 distinct items for sale online available to be delivered right on your doorstep, how can shopaholics everywhere ever find the strength to say NO? And for very reasonable rates and payment methods, it becomes even harder for Filipinos to turn their backs on such extravagant deals.