Lazada has become a Local Powerhouse Online Shopping Mall

Although some say that it is inevitable and no one can blame the market for increasing its prices, I say that somehow, there are still shops out there that overprice its consumer goods making it impossible for Filipinos on a tight budget to adjust. One day, it’s affordable. The next day, well you get the picture.

A problem that many companies have tried so hard to work around is the need to increase its goods to make room for profit given the increase in almost every single thing in the market. Thankfully, there are still many companies that for some reason, can manage to do both sell affordable products and not be buried in debt because of lost in return of investments and revenue.

I have noticed how online stores have become very successful in this. Not only does this form of selling make shopping in general a lot easier but it also provides a wider array of products in very affordable prices. Lazada is quintessentially the most visited online shopping mall today. But it wasn’t its award as the Best Online Shopping Mall for 2013 that made it such a big hit to many online consumers. Even before becoming an award-winning e-commerce website and being acknowledged as one of the most talked about consumer brand on Facebook, Filipinos have seen its great potential and hurriedly made itself a part of many households.

Lazada started its excellent service last year of February after its affiliate Zalora, an e-commerce website owned by the same company as Lazada was launched. Both e-commerce shopping malls did great individually and since then it has become a very evident news headline how online shopping is progressing as the next best thing. And how can you not be sucked in the exciting trend? Discounts over discounts and promos after another. If there was one thing the popular online shopping website was good at, it was making its customers keep coming back for more. A quality that a lot of e-commerce sites can only dream of possessing. But Lazada was able to effortlessly capture many hearts with its very user-friendly website interface, outstanding customer service and inexpensive and diverse selection of items.

Another interesting fact about the website is it’s not even owned by a local businessman. A multinational company based in Germany called Rocket Internet owns the shopping mall favorite. Although it has more than 50 offices all over the world, the international online venture builder has mastered the art of learning a completely different cultures and making its ventures irresistible. Lazada has counterparts in four other countries in Southeast Asia including Malaysia, Vietnam, Indonesia and Thailand. With the help of the top players in online marketing, it was successful in making its content a perfect match and fit to Filipino online users. It has service centers in over 800 locations giving Filipinos better access to high quality customer service. It has been featured in A-list media channels both on TV and print. As far as getting its name out there, the award-winning shopping mall did more than what was expected of it.