Lazada
Philippines is an online shopping mall that gives Filipinos a chance to go on
with their daily lives without letting personal shopping errands get in the
way. It is an online site that gives a whole new meaning to convenient
shopping. With its over 20, 000 number of products varying from house
furniture, kitchen appliances, movie soundtracks, cellular phones and many
more, it seems like Lazada has it all for us and we don’t even have to get out
of the house to do so.
An
extremely good example of how Lazada has helped mold the new generation of
consumers today is its popularity among Filipinos nationwide. Its popularity
reached to an all-time high when it became the most talked about consumer brand
on Facebook during its anniversary month of May. But that wasn’t the only proof
of the online site’s impact because early this year, the very prestigious
Golden Globe Annual Awards honored it as the Best Online Shopping Mall.
A
very impressive list of investors also took notice on the website. This
attracted a funding of over $100, 000, 000 from international companies J. P.
Morgan Asset Management, Summit Partners, Kinnevik, and many more. But the
popularity of Lazada was not limited in the Philippines alone. Some of the
companies that invested also reached out to other branches in Southeast Asia
like Indonesia, Vietnam, Thailand and Malaysia. A very evident proof of the
success it has gained popularity not only to its millions of customers but to
an extensive list of well-respected companies as well.
If
you consider the short amount of time of one year that this online shopping
website has had to prove itself, the amount of recognition and followers it
gained isn’t ordinary. But a company under the management of Rocket Internet is
bound to become a success because of the multiple numbers of ventures it has
already launched in the past decade. Rocket Internet is a powerhouse comprising
of three individuals that share the same blood by the last name of Samwer. This
venture company is also the brain behind the success of Zalora, a shopping
website also currently running in the Philippines.
It
takes years of practice for an online site to be successful especially if the
field of expertise is very common. But for Lazada, this was not a concern.
Because very few websites have actually made its name known nationwide that at
the same time covered a wide array of product selections made precisely to
match the taste of Filipinos. Selling one type of product can already be very
daunting. What more if it had to cover every known interest of a typical
Filipino online consumer?
Satisfaction
rate serves as a critical factor to the website’s success. Its number of
services from payment methods to product returns is individually made to fit
the lifestyle as well as the preferences of Filipinos. The methods used for
paying are exceptionally very considerate of every type of online shopper there
is. This makes Lazada a practical go-to online mall for anyone.
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