Monday, October 28, 2013

The Inevitable Effect of Lazada in the Local E-commerce Market

Who wouldn’t want a shopping mall that collects all necessary items, puts it in storage and sells it in affordable prices?

I sure wouldn’t mind. And thankfully, Lazada feels exactly the same and actually did something to make it happen. Now counting down to its second year, it has expanded both on product selection and customer service. No complaints here. Early last year, it was launched getting rave reviews on both the quality and affordability of its products. But the shopping website did not stop there. It became better over time as it continued to improve its services establishing partnerships with many of the most sought out companies in the country including LBC, 2GO and BDO to name a few.

The e-commerce shopping mall is making more buzz now as deemed one of the fastest-growing online shopping website in the Philippines. After receiving funds worth over a whopping $100,000,000 from several international investors, Lazada wasted no time on improving all aspects of its website and services making it undeniably the Best Online Shopping Mall for 2013. A title that the Golden Globe Annual Awards willingly gave out to the young venture. The e-commerce sensation made headlines after J.P. Morgan Asset Management along with Summit Media were named as just some of the many investors that saw potential in the said online endeavor backing up not just the Philippine branch but all other counterparts in Southeast Asia..

The German-owned shopping website has been regarded as a venture that closely resembled the likes of successful international ventures like Amazon and Ebay. Rocket Internet, primarily based in Berlin, Germany made a statement after over 100 successful online ventures including businesses in Southeast Asia namely the Philippines, Vietnam, Indonesia, Thailand and Malaysia all of which Lazada proudly calls home. Its goal was simple. It designed its website to be a Filipino favorite providing nothing but the best without stretching one’s wallet. Its 100% Customer Satisfaction rating has allowed it to exhaust all of its resources in the effort to give Filipinos a comfortable virtual shopping space capable of providing every possible consumer goods they need from household equipment, furniture, baby clothes to men and women’s fashion apparel. 

As a customer who seeks nothing but only the best quality, it can get frightening sometimes to check tags. But Lazada Philippines made it clear as crystal that this wasn’t a concern its customers would have to worry about. As part of its determination to win over the hearts of Filipinos all over the country even abroad, it hosts promos on a regular basis on top of its daily discounts on selected items. Its products are priced lower than what it normally would cost when sold elsewhere.

It allows payments both in cash and on credit giving more room for a wider array of customers. Its Facebook following of more than one million is a testament to just how far it has come in so little time. And what’s interesting about is that it’s only just beginning.



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