Lazada Review: A Gift to Filipino Local Online Consumers

A gift to the local e-commerce market, Lazada Philippines successfully made it in the households of many Filipinos. It reached out to all types of Filipinos, young and old, poor and rich, men and women. It left no market untapped as it created an online environment perfect both in products, rates, promos and services.

Lazada is a fruit of Rocket Internet’s labor. Over a decade ago, Rocket Internet started its journey to where it is now, the second biggest online venture builder in the world. And last year, it made its way to Southeast Asia steering towards the Philippines and its neighboring countries. Lazada currently has ventures in Vietnam, Thailand, Malaysia, Indonesia and our mainland, the Philippines. It celebrated its one-year anniversary this year of May. And since then, it has become considerably one of the best online shopping malls in the country. For one award giving body, it’s the only one. The Golden Globe Annual Awards gave recognition to the young online venture by hailing it as the Best Online Shopping Mall for 2013 proving once again that anything Rocket Internet puts its hands on is bound to gain victory.

In celebration of its first year and the success it continuously is receiving, it hosted more promos, discounts and service overhauls. This is to make the shopping experience in the website something completely invigorating that you wouldn’t want to do anything else but come back for more. It once held a promo that reached to almost a hundred percent discount on selected items. It also increased the frequency and the number of its products put on sale. More sections were added like Editor’s Picks, Season Features, etc. Its additional services included an installment payment option, more service centers, mobile application and many more.

The installment is made possible by the online shopping mall’s partnership with Banco De Oro. Customers however can only avail of this payment of method when a minimum purchase for a single receipt worth P3000 is made. Customers after can choose among 5 time frames that would be the sole basis of how his or her payables will be equally divided. The time frames available are as follows: 3, 6, 12, 18 and 24. Customers can pay for as low as P125! It’s a deal that you won’t be able to find elsewhere. On top of this great deal, delivery that normally rates between P55 and P99 depending on the delivery location will be stripped off the total. Because all purchases no lower than P1000 are eligible for free delivery anywhere in the Philippines. All delivery services are made possible by both LBC and 2GO.

It currently has funding coming left and right from international investing companies including the likes of J. P. Morgan Asset Management and Summit Media. But the success of Lazada as a general entity has become apparent to some investors that it reached out to all ventures existing giving the whole brand a chance to further progress and improve as a unit.