Thursday, October 10, 2013

Lazada Stirs Up Filipino Online Shopping


Rocket Internet, a world-renowned creator of e-commerce websites, is finally here in the Philippines in the form of Lazada, the current Best Online Shopping Mall award recipient of the Golden Globe Annual Awards. Lazada is an online mall that accommodates orders from all over the country. But don’t assume that just because it’s owned by a German company that its products are not solid in Philippine Peso because its one of its greatest features that Filipinos have grown fond of. In fact, that’s not the only thing that has captivated the hearts of many online shoppers. It also has distinct products made to fit the interests and tastes of Filipinos.

Lazada can be found in other neighboring countries like Indonesia, Vietnam, Malaysia and Thailand each also having versions that sell their respective country’s currencies to avoid conflict in rates and values. It gets even more impressive because apparently its popularity has reached financial investors in other countries. Its appeal has convinced investors like Summit Partners, Kinnovik, J. P. Morgan Asset Management, Holtzbrink Ventures, etc to take part in the growth of the said online venture. The funding was reportedly able to secure more than $100,000,000 giving the online shopping mall more room to work with and improve that has become very apparent in the services and product selections it has recently been releasing.

Its management is a mix of professionals from Rocket Internet’s different ventures worldwide as well as recruits from the Philippines who have successfully made the said online shopping mall the successful venture that it is now. Besides being awarded as the Best Online Shopping Mall, it was also given recognition by Facebook as the most talked about consumer brand early this year around the same time it celebrated its first year anniversary.

Lazada consists of different features and services that have made it the ultimate go-to shopping mall online for many online shopaholics. Its services include nationwide shopping that delivers products for free for a minimum purchase of P1, 000 provided by LBC and 2GO, Daily Open Hotline available even during holidays, payment methods that accommodate both cash and credit card payments, Return Policy that allows product exchange or refund for up to 2 weeks from day of delivery and many more.

For very many aspiring entrepreneurs, it is important to have an effective venue for the products. Because it’s very rare that well-made items are sold out if consumers can’t even find its selling location. With Lazada, entrepreneurs/companies both already known and are just starting out can be given maximum exposure.

Online shopping has become very effective and efficient. The E-commerce industry earned over P8 billion from last year alone. For Filipinos who are always on the run and don’t have the time to do a quick stopover for personal errands, shopping from one’s mobile phone, tablet or laptop saves a lot of valuable time from being wasted. Try out Lazada’s official mobile application available exclusively in all Android phones. This way, you can finally do some last minute shopping anytime and anywhere.

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