If
it has not sunk in yet, e-commerce has definitely made itself known in the
local industry after gaining over PHP 8 billion in profits last 2012. And it
seems more and more investors are finding comfort in investing in our
Filipino-centered e-commerce websites. Lazada Philippines made buzz about
getting funds from big companies like J. P. Morgan Asset Management, Summit
Partnetrs, Verlinvest, Kinnevik, Holtzbrink and Tengelmann. J. P. Morgan Asset
Management reportedly handed out a whopping $50 million to help Lazada not only
improve its services in the Philippines but also its other Southeast operations
including Vietnam, Thailand, Indonesia and Malaysia. More than $100 million
worth of financial support was received by the e-commerce website giving a boost
from the rest of its local competitions in the online market.
Early
of this year, it was honored as the Best Online Shopping Mall by no other than
the respected Golden Globe Annual Awards around the same time it was named as
the most talked about consumer brand on local Facebook. A very remarkable
upgrade on its media exposure compared to its overall publicity last year. It
has been featured in multiple media outlets like television, magazines,
newspapers, etc. If Lazada is any way trying to dominate its competitors, this
year is probably a small overview of what it has in store for its consumers.
The
award-winning e-commerce website started early last year after its affiliate,
Zalora, also under the same venture builder was officially launched in the country.
Both websites have been known to establish other counterparts around Southeast
Asia but despite said similarities in name, Lazada Philippines has made its
mark in the local e-commerce industry all on its own.
It
clearly has found the funny bone of every online shopper there is for it has
been known for providing the ultimate shopping selections online giving every
aspect of our every day needs priority individually. It has a product
collection that ranges from Mobile Phones, Sports, Toys, Living Appliances and
Fashion giving every type of buyer its own personal virtual space to
accommodate their own personal interests. Instead of jumping from one online
store to another and accumulating multiple transactions so many that you can no
longer properly keep track of it, Lazada offers a venue where you can find
every bit of what it is you need and manage it effortlessly.
It
definitely stepped up its game after being regarded as the Best and until
today, it has yet to fail its million followers in proving excellent service
with very minimal costs. When you put together all anxieties that we Filipinos
face now like ridiculous increase in product rates, multiple calamities making
it difficult for us to carry on with our monthly errands and the emerging of the
most up to date mobile services with fast cellular data plans, online shopping
just seems to make more sense. Practicality has become very crucial in getting
by in today’s economy. And for Filipinos who are close to giving up on finding
a way to make ends meet for their families, shopping online that normally
offers the cheapest deals available in the market might possibly be just what
you’re looking for.
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