Lazada Philippines Expands its Services for Better Customer Satisfaction

Lazada isn’t new to the online selling scene. It has 5 branches in Southeast Asia including Thailand, Vietnam, Malaysia, Indonesia and the Philippines. Its venture in the Philippines is less than two years old but has already made itself worth of being called the best. This year, the prestigious Golden Globe Awards named it as the Best Online Shopping Mall for 2013. It is an honor that multiple online ventures strive to get its hands on. But that wasn’t Lazada’s claim to fame because even before it was awarded such a great honor, it has touched the lives of many Filipinos nationwide.

After it reached to over 1 million likes on Facebook, the once most talked about consumer brand overcame all the obstacles you would think it would face due to unfamiliarity. Rocket Internet, an online venture building company that has been applauded for an impressive line of successful e-commerce sites worldwide, owns it. If it doesn’t ring a bell, that’s okay because three brothers established it in Germany by the last name of Samwer. But what strikes me the most about this interesting fact is despite being owned by non-locals, it was successfully able to dig deep into what Filipinos need even offering all the products on the website in Philippine currency. This makes it more compelling to become the first stop of Filipino consumers buying online.

The e-commerce industry has made tremendous progress over the years. Last year, it reached sales worth over P8 billion. This was a peak to what is in store for this year that Lazada has definitely contributed a lot to in just a few months. Last May of this year, it celebrated its first year anniversary. In that month, it produced more mind-blowing promos and discount rates that took everyone by surprise. Its customers found themselves coming back for more even after the said month long celebrations. It has moved not just thousands but millions of Filipinos everywhere and it still continuing to expand its coverage providing over hundreds of service centers spread out across the country.

Its payment options became more flexible and convenient to be used by various customers. The customer hotline has become more efficient and effective and the return policy was stretched to 14-day duration for returns or exchanges. All deliveries have now been officially partnered with the service companies, LBC and 2GO. More items have been given discounts and put on sale making Filipinos who are naturally known to be frugal hungry for more. The growth it showed throughout the months was profound and a big part of the said good change probably came from its now bigger than ever list of investors. The award-winning e-commerce website received a lot of thumbs ups from investing companies worldwide giving them more resources to make use of for improvement. More considerations on the part of the customers have definitely been taken note of that has made it even more possible for Filipinos to fall in love with its already remarkable line of products and services.